Anthurium® — Virtual Plant Shop.
Anthurium is the new name of the virtual brand, formerly called "La Vitrina" found directly on Instagram. The idea of the rebranding was to find a much more professional, modern and very elegant vibe that would meet the standards of their products and reach the goal.
The brand is dedicated to selling plants and flowers of excellent quality, difficult to find in the city through Instagram. These types of plants have very attractive visual attributes, so the rebranding had to be of equal scope in order to evolve and become much better known among its consumers.
Within the visual guidelines, the idea was to find a very bright color that would be the center of the brand, combining it with a darker and industrial palette.
Edliterally® — 2023 — Branding and Illustration.
Contact me: edliterally@gmail.com — IG: @edliterally.
